Matt’s journey cuts across two worlds—design and strategy—each informing the other. His approach is both empathetic and tactical, rooted in a relentless curiosity about the stories organizations tell themselves and the purposes they serve. He asks questions that cut deep—why do organizations do what they do? How do they do it? From these inquiries, insights occur that illuminate the unseen connections and silent motivations shaping experience.

His work has garnered recognition—awards, publications—and he’s spoken at industry gatherings, a teller of ideas amid the shifting currents of design, technology, and culture. Once a member of the ULI Center for Leadership, he also served on the boards of CoreNet Atlanta and IIDA, associations where the future of the organizational landscape is debated and imagined.

For his clients, Matt is a bridge between thought and action, between form and purpose—a storyteller of spaces, a leader who partners with his clients to envision and execute..

“Design is an invaluable shared process. A process that enables unconventional thinking with our clients to reveal valuable insights.  And now, since this untamed digital revolution is shaping new behaviors and processes, we must focus on the things that matter most…the human experience.”

 — Matt Hayner