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NORTHSIDE HOSPITAL:
Midtown Imaging Center 

Today more than ever, Imaging is an essential part of the healthcare process. Our assignment was to design a contemporary Imaging Center for a new generation of physicians, technicians and patients. Because this new center was being built to house the hospital’s largest array of imaging technology, including MRI, Spec CT, CT, R&F Rooms, as well as a full complement of women’s imaging services, it had to appeal equally to male and female, young and old. At the same time, it was important to the Client that the facility reflect the youth and vibrancy of the neighborhood--Atlanta’s trendy, millennial-heavy Midtown district.

The resulting space delivers across-the-board on every client requirement: a young, contemporary, industrial look, warmed by a wood feature wall and bold fabric selections to make it more appealing and inviting. With a bevy of smart and playful elements designed, the space incorporates an innovative selection of materials and textures to create a contemporary, professional, upscale feel.

Artwork inspired by iconic Atlanta landmarks was added to tie the design concept into the service area. While the Client originally requested a water feature as the focal point of the waiting room, infection control considerations and budget constraints led the design team to recommend an alternative solution – a digital aquarium accent wall, with a rotating series of images designed to reduce stress and relax patients.  For return visitors to the Imaging Center, the artwork is always fresh. Always new. Always changing.

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